REX Magazine: Let's Talk Business
Extreme Client Experience
The Luxury of Jakobstettel Inn.
Clearly, this is a firm with a difference. Never before has becoming wealthy and living your financial dreams been so easy to achieve. Blue Ocean indeed!
The biggest complaint in the financial industry continues to be that people never hear from their advisor. That problem has been eliminated at Reeve's firm thanks to a template that ensures a predictable outcome by educating the client continually. "Our clients are amazed at the attention they receive. They simply aren't used to it. Finally, financial concerns become fun."
The company differentiates itself by operating on a law firm model where clients meet with a team of specialties to ensure the best advice. Other financial advisors tend to sell mutual funds and maybe some insurance.
"Most advisors sell a little of this and a little of that. Here, we have a whole process to deliver a complete suite of solutions."
Two years ago, Reeve opened Canada's first financial retail store in Guelph's Stone Road Mall. The Millionaire in You offers books, CDs and lifestyle magazines. There is even a summer line of clothing so you can dress for success. Did I mention the Porsche Boxster? You'll have to see it for yourself. "The idea was to make it easier for folks to gain helpful information without being bothered. If they want to explore further, they get access to our advisors to solve their concerns. It's a huge success!"
Perhaps the most exciting development is the firm's launching of Millionaire University. The on-line course is a two year program designed to educate participants on life's most compelling financial issues. The first class starts in September and early registration has exceeded even Reeve's expectations. "This could very well revolutionize our industry". Participating clients will have access to a great degree of advance knowledge, yet receive it on demand.
Our Philosophy
Robert Kennedy said: "Only those who dare to fall greatly can ever achieve greatly." Perhaps nobody understands this better than Daniel P. Reeve, CEO and Chief Visionary Officer of Daniel P. Reeve & Associates Inc.
One of Canada's fastest growing financial services companies, this company continues to develop leading-edge offerings. Thirteen years ago, Reeve started the company with a desk, a phone, and an idea to create a company unlike any other. Today the firm has offices in four cities and will open three more communities before year-end.
"We decided to develop a Blue Ocean strategy," explains Reeve. "Other advisors focused on getting clients on Monday, only to start over by looking for new clients on Tuesday. We would operate differently. Our focus would remain on the current client until we delivered beyond what was promised." It works. Clients refer others to DPR & Associates Inc. in record numbers.
"A Blue Ocean strategy is one where you are really only competing with yourself and are constantly creating something new and better. Other advisors operate in a Red Ocean, one that is blood-red with competition. There is little to distinguish one from another."
One example of this philosophy in action is the firm's investment approach. Most financial gurus preach Buy-and-Hold doctrine. DPR & Associates Inc. operates on a daily active management platform. "Clients love the fact that we are paying attention... daily!" Reeve states proudly.
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